{"id":4172,"date":"2023-12-03T19:23:54","date_gmt":"2023-12-03T18:23:54","guid":{"rendered":"https:\/\/prevencija.ba\/oblasti-djelovanja\/mediji\/"},"modified":"2025-12-02T08:28:27","modified_gmt":"2025-12-02T07:28:27","slug":"mediji","status":"publish","type":"page","link":"https:\/\/prevencija.ba\/en\/oblasti-djelovanja\/mediji\/","title":{"rendered":"Media"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4172\" class=\"elementor elementor-4172 elementor-600\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fce0650 e-flex e-con-boxed e-con e-parent\" data-id=\"fce0650\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-52a0277 e-flex e-con-boxed e-con e-child\" data-id=\"52a0277\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9720f87 e-flex e-con-boxed e-con e-child\" data-id=\"9720f87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c05c5c0 elementor-widget elementor-widget-heading\" data-id=\"c05c5c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6128621 e-con-full e-flex e-con e-child\" data-id=\"6128621\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-dde1356 e-flex e-con-boxed e-con e-child\" data-id=\"dde1356\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ece59aa e-con-full e-flex e-con e-child\" data-id=\"ece59aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4713f4e elementor-nav-menu--dropdown-none elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-nav-menu\" data-id=\"4713f4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;svg aria-hidden=\\&quot;true\\&quot; class=\\&quot;e-font-icon-svg e-fas-caret-down\\&quot; viewBox=\\&quot;0 0 320 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-background e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-4713f4e\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4365\"><a href=\"https:\/\/prevencija.ba\/en\/oblasti-djelovanja\/mediji\/imas-odgovor-nost\/\" class=\"elementor-item\">Ima\u0161 odgovor(nost)<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-4713f4e\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4365\"><a href=\"https:\/\/prevencija.ba\/en\/oblasti-djelovanja\/mediji\/imas-odgovor-nost\/\" class=\"elementor-item\" tabindex=\"-1\">Ima\u0161 odgovor(nost)<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edbcbc8 onama-tekstovi elementor-widget elementor-widget-text-editor\" data-id=\"edbcbc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-e8aad7a );\">The role of the media is multiple. They can help set priorities for social and political action, such as the importance of evidence-based prevention, the need for greater investment in prevention, safety warnings, and public health threats. In addition, they can serve to coordinate the prevention of the use of psychoactive substances in several micro- and macro-environments in the community.  &nbsp;<\/span><\/p>\n<p>Mass media have several characteristics that make them attractive for prevention:<\/p>\n<p>Economy and coverage: a good media campaign can reach a mass audience at a relatively low cost.<\/p>\n<p>Possibility of targeted action: campaigns can be broadcast at a time that will ensure the greatest availability of preventive messages to the groups in greatest need (e.g. young adolescents, students, those who have a rich nightlife).<\/p>\n<p>Rapid response: a preventive message can be developed quickly and respond to a newly emerging need \u2013 for example, a new psychoactive substance causing adverse effects in the community.&nbsp;<\/p>\n<p>Influence on opinion makers: the media can join the political and public debate and play a role in educating and influencing public opinion makers about the most appropriate and effective responses to the use of psychoactive substances.&nbsp;<\/p>\n<p>Media campaigns are most effective in combination with other preventive approaches, if they are implemented in parallel with preventive interventions in the family, school and society. Multiple preventive interventions may be more effective. <\/p>\n<div>&nbsp;<\/div>\n<p><b>Media campaigns of Addiction Prevention Competence Centre<\/b><\/p>\n<p><a href=\"https:\/\/prevencija.ba\/en\/oblasti-djelovanja\/mediji\/imas-odgovor-nost\/\" target=\"_blank\" rel=\"noopener\">You have responsibilty<\/a> &nbsp; is a campaign aimed at preventing alcohol addiction with the aim of increasing parents&#8217; awareness of their responsibility and role in preventing alcohol addiction among children and young people&nbsp;<span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">&nbsp;&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/prevencija.ba\/en\/oblasti-djelovanja\/mediji\/sta-stavljas-na-kocku\/\" target=\"_blank\" rel=\"noopener\">What are you putting on the line<\/a>? &nbsp; is a campaign focused on the prevention of gambling addiction with the aim &nbsp; of increasing citizens&#8217; awareness of the impact gambling has on the lives of individuals and families.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-336bcd3 e-con-full e-flex e-con e-child\" data-id=\"336bcd3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3e19847 e-con-full e-flex e-con e-child\" data-id=\"3e19847\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e75268 sidebar-link elementor-widget elementor-widget-heading\" data-id=\"5e75268\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"sidebar-articles-link\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/prevencija.ba\/en\/clanci\/news\/media\/\">See all news from this category<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cab5c56 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cab5c56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5df4ec sidebar-link elementor-widget elementor-widget-heading\" data-id=\"f5df4ec\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"sidebar-articles-link\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/prevencija.ba\/en\/clanci\/news\/\">All news<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Media The role of the media is multiple. They can help set priorities for social and political action, such as the importance of evidence-based prevention, the need for greater investment in prevention, safety warnings, and public health threats. In addition, they can serve to coordinate the prevention of the use of psychoactive substances in several [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4002,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4172","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media - Prevencija.ba<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prevencija.ba\/oblasti-djelovanja\/mediji\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media - Prevencija.ba\" \/>\n<meta property=\"og:description\" content=\"Media The role of the media is multiple. 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